Question 3 of Evaluation

3. What kind of media institution might distribute your media product and why?

Before we did our premiere and got our feedback from the audience, I thought that the efforts we had made to conform to the horror/thriller genre meant that we could potentially release our final film into a multiplex/mainstream scenario successfully. After we did the screening though, we found that the majority of people watching thought that it was more suited to an independent/ one off cinema release. From this, our release strategy changed, and would now be focused around film festivals. 


We would then have the potential to branch into the horror/thriller genre festivals such as:

The Bram Stoker International Film Festival or the Dead by Dawn Festival (both in UK)

Or we could branch out into a worldwide festival audience and try and screen in such places as:

·         Dark Carnival Film Festival (USA)

·         A Night of Horror (Australia)

·         Brussels International Festival of Fantasy Film (Belgium)

I feel that there is a lot of potential for our film within these circles because it is based around traditional horror/thriller themes, but the plot is slightly varied so there is a fresh part to it that gives it a chance at doing well. Our film is niche though, and due to its setting in London with teenage protagonists, the audience range will have decreased from general horror fans.

Our Production Company is Darkhouse Production, and we have decided that we specialise in the horror genre. Another Production Company that specialise in the horror/thriller genre is Dimension Films. They have produced and distributed many films such as Scream, Halloween, The Mist and Scary Movie.

Their specialism in this genre would be beneficial to our film as they would understand the best way to get the optimum reach for our film. A lot of their films are aimed at teenagers as well, and our feedback indicated that people thought the audience should be rated a 15, so we would be trying to draw in the late teens and young adults.