4. Who would be the audience for your media product?
Isaac would be part of the primary audience for Captive. He could buy the DVD when it is released, or could go with his girlfriend or mates to the cinema. It is a film centred on where he lives, so that may also draw his interest. He likes to keep up to date with the news, and so may want to broaden his film knowledge by seeing this film.
I had a different idea of what our primary and secondary audience would be before and after the feedback from our screening.
My initial primary audience profile was something similar to this:
A teenage audience – 15+
Male + Female
Worldwide audience
Horror/Thriller fans
Crime fans
And my secondary audience was:
People outside the age restraints, but that are fans of the genre/ content – pre-teens and adults
Couples
After we received the feedback I decided to revise the primary audience profile to this:
15-25 Year olds
Male + female
Niche audience
British citizens/ Londoners
Horror/ thriller fans
Crime fans
Teenage couples
And the secondary audience to:
People outside the age restraints, but that are fans of the genre
Families with teenagers
People interested in British independent films
A character profile: Isaac
He is 17 and lives in London.
He enjoys horror and action films.
He has a girlfriend aged 17 who also likes horror and action films.
He goes to the cinema a couple of times a month and likes to watch DVDs with his girlfriend at home.
He likes to listen to an eclectic mix of music including dubstep and hip hop, and has an iPod touch.
He reads the metro on the way to college.
He studies Politics, Media, English and Mathematics.
He wants to work in journalism.
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