Question 5 of Evaluation

5. How did you attract/address your audience?

Primary Audience

Our primary audience was addressed in a variety of ways.

The protagonist of the opening sequence and hero of the film are both teenagers. This helped draw in the interest of people of similar ages without them having to see the whole film. The two characters visible in the opening sequence are a guy and a girl. The girl’s role within the film, and the suspense at her outcome should appeal to the female audience while the strong male protagonist should draw the male target audience in. The themes of horror, thriller and crime are often associated with men, but the romantic element between Dannie and Josh adds a feminine appeal to the film. The film is set in London, so British citizens, in particular Londoners, will be drawn to a film based around where they live.

Secondary Audience

The genre will appeal to people outside of our primary audience, such as adults that enjoy horror films or a family with older teenagers. The romance and chase, with only a few fight scenes means that those interested in slasher films would not be particularly interested, but those that like an action based thriller would be more inclined to watch.

Premiere

We held a premiere for our film at 1:00 on 30^th March in the Latymer Media department. We advertised through posters and via the internet to get the largest amount of people that we could, with a variety in ages.

The premiere was a success with 47 people filling out feedback forms for us.

Group 6 Questionnaire

As you can see by our video, the majority of the audience enjoyed the film and through the questionnaires we can see that we got the majorities interest. By this we can deem that our opening sequence was successful at interesting the primary audience we chose.